Originated in science and being spokesman of a diagnostics company, I am well aware of how products get to the market – from whiteboard to sales meeting. But I also know that developments need to be communicated to the targeted audience. May it be to customers, business partners or colleagues. As a father of three, communication plays not only in office an essential role of my daily life. Information fragments always need to be restructured and formed into digestable pieces. By opting for “the world of people” over the lab, I combined my talent with the experiences I got from my entrepreneur family, years of research and work in the media. In the end, implementing ideas and creating the biggest impact possible means winning people’s minds and hearts.